Nudie Jeans Co.

Designed to last a lifetime, clothes that can be handed down for generations.

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim and punk music. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be your “forever jeans”, the kind you repair, not replace.