laughter is the best cosmetic

Since the opening of its first makeup shop in San Francisco in the 1970s, Benefit has playfully shown that laughter is the best cosmetic. The relevance and effectiveness of its products with bold and girly names, its creative packaging and bespoke services have enabled Benefit to win over a community of women for whom taking care of themselves goes hand in hand with good humour.



Discover Benefit's new range of blushers, just arrived to our Beauty Hall.

These highly pigmented blushers have eco-friendly, plastic free packaging including a NEW style of brush. We're so excited to show you - we know you will love it.

Personal Shopping Experience

Complimentary One-To-One or Group consultations with an inspirational Personal Stylist.

Learn More About Personal Shopping