Since the opening of its first makeup shop in San Francisco in the 1970s, Benefit has playfully shown that laughter is the best cosmetic. The relevance and effectiveness of its products with bold and girly names, its creative packaging and bespoke services have enabled Benefit to win over a community of women for whom taking care of themselves goes hand in hand with good humour.
DISCOVER THE NEW MASCARA FROM BENEFIT
'THEY'RE REAL: MAGNET'
Say so long to short lashes. They're Real! Magnet mascara’s magnetic force draws lashes out to extreme lengths!
- 36-hour lengthening* mascara with a MAGNETIC FORCE
- Flexible, lightweight & builds easily
- Won’t smudge or flake
*Instrumental test on 21 women